Trust Tree Legal, PC
December 2014 - July 2015
Product Strategy, Visual Identity and Branding, Web App UX/UI Design
Bill, Kevin, and Randy needed a brand and online platform to transition their in-person trademark registration services into a streamlined digital offering.
Anyone can file a trademark application online through the USPTO, but the application and process are quite confusing if you’re not an attorney.
Our first priority was to make sure we were all in agreement about who the target customer was. Together, we created assumption personas based on common elements that in-person customers shared, as well as behaviors and thought patterns of those who tend to use the online trademark registration services offered by competitors.
The logo needed to be strong, memorable, and simple to begin building a brand for this new startup. The design behind the Trust Tree logo signifies trust and growth, as derived from the name, through the symbolic combination of a tree and key.
Zeumo cuts through the noise in the healthcare industry. Hospitals can now communicate with their physicians through phones and tablets within a network for staff collaboration.
Merch Colony is changing the way we recommend local businesses. They’re like Yelp for your hometown, but with an emphasis on recommending instead of reviewing.